Big Mo' on ESPN2 Mooresville Tribune – Junior’s Sweet on Mooresville Earnhardt Jr. Launches Own Candy Bar, Big Mo' Promo Magazine – Something to Chew On Sirius Radio Race Show Sporting News – Dale Earnhardt Jr. Please Send Me a Big Mo'! The Morning Call – NASCAR star's bar Insider Racing News – Dale "Entrepreneur" Jr. am New York – Take a bite out of a 'Big Mo'

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